With the proper membership website software, your online business can provide members with a professional, secure web site where they can gain access to your private content. Some website content management software will allow you to run a free membersite, a paid membership site or a combination of both - which is probably your best option. This allows you to attract prospective members to check out your free articles and snippets of your paid content so they can get an idea of what they'll be getting when they join your subscription based membership site.